Ch. 7: Business Marketing

When it comes to business marketing, Audi, a company which already possesses a high amount of success and much prestige, doesn't always necessarily seek to increase sales, but instead they simply want to maintain and/or enhance their image as a respectful, quality-driven, and philanthropic entity. Examples of these can be found all over the world, from Audi's involvement in many German music and arts Festivals, the sponsorship of skiing, soccer, and our sports teams. Audi partenered up with FC Barcelona, arguably one of the most successful soccer teams of all time, and allowed each of the players to choose an Audi that they would like to drive. One of Audi's biggest endeavors is their Le Mans racing team, which has constantly been one of the most succesful race teams. All of these examples show Audi's commitment to quality and respect, and they are able to do it without seeming like their only goal is increased profits, not to say that they aren't extremely good at that too.