When it comes to segmenting markets, Audi doesn't really make too many changes to their vehicles, as their standard for quality is extremely high. Of course when they market cars overseas, they have to change the side the steering wheel is on and what not. When they make any car for Europe, the engines must meet the very strict emissions regulations set by the EU. The cars they send over to less developed but still growing countries are usually smaller hatchbacks, or sometimes the same size, but the engines are smaller, as people in places like India don't drive fast, but instead are constantly stopping and starting, which would ruin a bigger, more complex engine over time. Their market, however, remains the same all over the world, as one must pay a certain amount of money for a certain degree of quality. Therefore it is hard for a luxury company like Audi to try and segment, and therefore expand, their target market, because only a certain type of person will want to buy an Audi. Trying to force this kind of product down someone throat is simply arrogant and is an act in futility; if they can't afford it, they won't buy it, and Audi isn't willing to sacrifice an ounce of style and quality.
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